Gender Advertisements

Gender Differences in Advertisements

Gender bias in cardiovascular advertisements.

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...

Running Head : The Construction of Gender in Contemporary Magazine Advertisements

The advertising industry has historically legitimatized differences between the sexes by portraying gender norms in both idealized and stereotypical ways. With the media providing insight into acceptable social norms, and with greater visibility of diverse forms of gender expression emerging today, the study sought to explore whether the mass media is welcoming of contemporary understandings of...

Gender Differences in Personal Advertisements in Lithuanian Itv Sms

This study examines a popular Lithuanian iTV SMS program, Telejazz, which broadcasts music and personal ads posted by viewers to the program in the form of text messages. The contents of the televised SMS ads are compared with previous research on personal ads in print media. Despite the novelty and the technical constraints of the convergent iTV SMS medium, content analysis of the personal ads...

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